Gurugram, (Haryana) [India], March 13, 2025: Performance marketing agency Roastify has grown dynamically within a year. What started as a humble company founded by Raj Gaurav in April 2024 has now turned into a team of determined 20+ members who help direct-to-consumer brands scale profitably through data-driven strategies, generating over ₹130 Cr in attributed revenue.
Raj Gaurav – The Man Behind The Success
Raj Gaurav is a visionary entrepreneur and performance marketing expert with 6+ years of experience. As the Founder & CEO of Roastify, he scaled the agency from a small venture to a 20+ member team in just a year, helping 200+ D2C brands grow profitably through Meta & Google Ads, UGC, and CRO optimization. His hands-on approach and keen business acumen enabled him to build Roastify from the ground up. Today, he not only runs a thriving agency but also mentors aspiring marketers, ensuring they have the proper knowledge and tools to excel in the competitive world of digital marketing.
Psychology-Driven Approach Yields Measurable Results
“There are many performance marketing agencies in the industry, but the majority of them have no strategies in place for their clients; they are always going through the trial and error process, which is not a good approach for growth.”, explains Raj Gaurav, who brings 6+ years of performance marketing expertise. “Roastify ensures proper strategies catering to the need and image of the brand that psychologically appeals to their particular customers.”, he further adds.
Roastify combines psychological strategies with creative development to help partner brands grow considerably within the first three months.
The agency also offers a flexible monthly contract and 24/7 customer support while addressing the issues faced by rising entrepreneurs in the fast-paced digital economy.
Expanding Beyond Performance Marketing
Roastify’s value for its customers goes beyond its clients’ success stories. The company has diversified into real estate lead generation and launched an Ed-tech initiative, demonstrating Raj Gaurav’s vision for building a multi-faceted digital powerhouse.
Mentoring the Next Generation of Marketers
Raj Gaurav’s work is not limited to Roastify. With his knowledge and expertise, he turns things into something more functional and valuable: the Meta Ads Mastery Mentorship. Designed to empower aspiring marketers, the program provides them with helpful industry insights and practical tools to master paid advertisements. “We’re not just growing brands—we’re growing the next generation of digital marketers who will shape the industry,” Gaurav states.
The future of Roastify is tied to Raj Gaurav’s vision of positioning the company as the leading performance marketing agency for major D2C brands and building a community of skilled digital marketers for the ever-changing digital landscape.