Pune, (Maharashtra) [India], 13 April 2026: Indian skincare brand CITTA announces the launch of its latest summer campaign, Cloud Girl Summer, a refreshing take on skincare that moves away from heavy, glass-skin trends and embraces lightweight, breathable “Cloud Skin” made for Indian summers.
At the heart of the campaign is CITTA’s Aqua Boost Gel Moisturiser. It is formulated for oily, greasy skin in hot and humid conditions. Aqua Boost delivers hydration without stickiness, helping consumers achieve a dewy, cloud-like finish that feels comfortable throughout the day. The campaign introduces Cloud Skin; not glass skin, not matte skin, but skin that feels soft, non-sticky, and effortlessly radiant even in peak summer heat.
“Cloud Girl Summer isn’t just about one product. It’s about how Indian consumers experience skin care in heat,” said Akanksha, CEO and Co-Founder at CITTA. “We wanted to create a narrative that feels real to our climate and our skin, breathable, and lightweight.”
With Cloud Girl Summer, CITTA reinforces its commitment to climate-conscious skincare solutions tailored for Indian consumers.
About CITTA
Derived from चित्त (consciousness in Sanskrit), our name CITTA embodies our core philosophy of doing everything consciously. CITTA harnesses the pure, potent benefits of traditional, natural ingredients & enhances them with scientific advancements in a conscious manner. This blend ensures that our premium bath & skincare products deliver optimal results, providing you and your little one with the best of both worlds.