New Delhi [India], May 21, 2025: From a college side hustle to a full-fledged luxury label — House of Jewels, founded by Vinaya Verma, officially launches today as a reimagined, digital-first jewellery brand offering gold, silver, and sterling jewellery for women, men, and the unapologetically unisex.
Built on trust. Backed by truth. Designed to be worn.
Vinaya’s Story: From Side Hustle to Brand Reinvention
Back in college, Vinaya Verma started selling imitation jewellery from her room — packaging pieces between classes and dealing with clients. What began as a hustle soon evolved into something more: a growing reputation for tasteful curation, honest pricing, and personal service.
Years later, that same spirit fuels House of Jewels — now reborn with a premium product range, global sourcing (Italy, Vietnam,Thailand and Hong Kong), and a vision to bring transparency, education, and timeless design into the jewellery space.
“This rebrand is personal,” says Vinaya. “I’ve seen the good, bad, and shady sides of this industry. This is my way of building something cleaner, clearer, and more conscious — for a new kind of buyer.”
The New House of Jewels
Gone are the days of guesswork and glitter that fades. The new collection spans:
- Silver staples for everyday elegance
- Gold glimmers for subtle flexes and festive moments
- Sterling certified pieces that balance price and prestige
- Unisex & men’s jewellery that ditches old-school gender boxes
Each piece reflects the brand’s new voice: honest, inclusive, and quietly luxurious.
Now Live on https://www.thehouseofjewels.co
Today marks the official launch of the brand’s e-commerce platform — offering PAN-India shipping, verified certifications, and a refreshingly simple online shopping experience.
Jewellery. No Lies Attached.
In a space crowded with hype and half-truths, House of Jewels is here to do things differently — and do them right.
Because jewellery shouldn’t just shine — it should speak the truth.
Follow the journey:
Instagram: @hoj_official_
Website: https://thehouseofjewels.co