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Cuddle the Kulhad: The Inspiring Story of Chai Sutta Bar

Chai is an essential part of India’s culture, and it’s hard to find someone who doesn’t love it. Chai Sutta Bar Private Limited (CSB) is an Indore-based chai and beverage serving company that recognized the immense love for chai and created a brand that is loved by millions today. Founded in June 2016, CSB has grown rapidly in just a few years and now has over 450+ outlets in 195+ cities across the country. Its yearly revenue has crossed 150 crores, making it the fastest-growing chai cafe franchise in the world.

The Birth of a Chai Franchise: How Two Childhood Friends Created CSB

The story of Chai Sutta Bar began when two childhood friends, Anubhav Dubey, and Anand Nayak, joined forces to start a chai and beverage-serving company in Indore. The idea was to offer the highest consumed beverage in India, which is chai, and provide a comfortable and welcoming atmosphere for everyone to enjoy. Anand, who was struggling with his business at the time, reached out to Anubhav for help. Without hesitation, Anubhav returned to Indore, and together they opened the first CSB outlet near a girl’s hostel in Bhawarkua. The duo invested just 3 lakhs, and their business quickly took off. Their focus on serving the best chai in kulhad and expanding their franchise without external investment has made CSB the biggest tea franchise on the planet.

The Power of a Unique Selling Proposition: CSB’s Signature Kulhad Chai

Chai Sutta Bar (CSB) is not just focused on making profits, it is also a socially responsible brand that provides employment opportunities to people who are orphaned, differently-abled, or unemployed. They have encouraged seasonal employment for kulhad making, benefiting 500 small families. Despite its name, ‘Chai Sutta Bar’, which might be misconstrued as promoting smoking, CSB does not promote the use of tobacco or alcohol. The brand is dedicated solely to serving the best chai and beverages, making it a trustworthy option for all.

Since its inception, the goal of CSB has been to grow by providing customers with the best chai in kulhad, giving them an authentic experience. The QSR Franchise plans to expand its reach globally, not just in India and is already seeing success in Dubai. The key to the brand’s triumph lies in its unique selling proposition of serving chai in a kulhad, a traditional clay cup that preserves heat and enhances the tea’s flavor. The younger generation enjoys spending time at CSB, resulting in a remarkable consumption of 4.5 lakhs of kulhad tea per day in just six years. By 2023, CSB plans to open more outlets worldwide, and with its distinct approach to serving tea, the brand is poised for continued success in the coming years.

A Trusted Option for Chai Lovers Everywhere

The success of CSB lies in its mission and vision to create a chai café franchise that offers quality chai and a comfortable atmosphere for customers to spend time. The brand’s commitment to social responsibility and providing employment opportunities to the underprivileged is commendable. It has become a household name and a preferred hangout spot for many chai lovers.

Chai Sutta Bar exemplifies how a vision can transform into a prosperous business. Their focus on offering premium quality chai in kulhad, promoting social responsibility, and creating employment opportunities has made them a cherished spot among chai aficionados. CSB’s unwavering dedication to expanding globally and its burgeoning popularity make it poised to become a prominent chai café franchise worldwide. If you are ever in the mood for a delicious cup of chai, head over to Chai Sutta Bar, where you can relish the cozy vibes while indulging in the aromatic chai served in traditional kulhads. At CSB, it’s all about the love for chai, not sutta and bar.

Kulhad Man of India

Kulhad is an earthenware cup used in India since ancient times. It is a traditional vessel made of fired clay and often comes with a handle or lid. The cups are widely used for serving tea, coffee, and other hot beverages. In recent years, they have gained popularity due to their environmental friendliness and sustainability compared to plastic or paper cups. An estimated 1.2 billion clay kulhads are used in India every day. The survey found that out of these 1.2 billion kulhads, 68 percent were used for tea and other beverages, while 32 percent were used as containers for snacks like samosas and pakoras.

Anubhav Dubey has gained recognition for his efforts in reviving the traditional kulhad chai and restoring its former glory and is known as the Kulhad Man of India, as he helps 400 to 500 potter families by using their Kulhads in the outlets of Chai Sutta Bar. Anubhav’s close look into the lives of Potter communities gave him an understanding of the challenges they faced, such as having to wait for festivals like Diwali to sell their products and facing acute crises during other times of the year. This motivated Anubhav to help them, leading him to provide a regular source of income by selling 4.5 Lakh kulhads in Chai Sutta Bar every day. Consequently, potters’ children are now able to attend school and learn the art of pottery without worrying about their future as much as before.

The tagline “Cuddle the Kulhad” is used by Chai Sutta Bar (CSB) to emphasize the unique experience of holding and enjoying a warm cup of chai in a traditional clay cup or kulhad. The use of the word “cuddle” evokes a feeling of warmth, comfort, and coziness, which is likely the kind of experience that CSB wants its customers to associate with their product. Furthermore, it also suggests that CSB is offering a more traditional and authentic chai experience, as kulhads have been used in India for centuries to serve chai and other hot beverages.

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