Amidst the dominance of major brands in the online grocery market, a new player named “TooToo” has emerged, aiming to capitalize on the vast opportunities in this sector.
TooToo, headquartered in Jaipur, is the brainchild of Shivain Verma, a recent graduate from the University of Southern California, USA. Shivain identified a burgeoning demand for online grocery services and decided to venture into this rapidly expanding market.
According to Shivain, TooToo commenced its operations in Jaipur from August 2022. “In today’s digital age, the majority of Indians are embracing e-commerce for their daily needs. The convenience of ordering groceries from the comfort of their homes has led to a significant surge in online grocery shopping,” he explained.
“With this growing trend in mind, we have launched TooToo to cater to the evolving needs of consumers,” Shivain added. “Through our user-friendly app, customers can browse and purchase a wide range of products, including groceries, personal hygiene and household essentials, all available at competitive prices. Our efficient delivery system ensures that orders are delivered within a four-hour window, ensuring utmost convenience for our customers.”
Shivain emphasized that TooToo offers a diverse selection of over 5,000 products sourced from both local vendors and national brands. Additionally, customers have the opportunity to earn rewards through social commerce, further enhancing their shopping experience.
TooToo has achieved a significant milestone of more than 1 lakh app downloads. Shivain attributed this success to the company’s unwavering commitment to customer satisfaction, resulting in a growing number of repeat orders each week.
Looking ahead, TooToo has ambitious expansion plans and aims to extend its services to other cities across India, starting with the major cities of Jaipur. Despite its rapid growth, the company’s operations remain self-funded, with plans to seek investment opportunities once they have solidified their customer base and established a strong foothold in the market.