Prevalent India
Automobiles Business

Toyota Kirloskar Motor Forays into the Compact SUV Segment with its youngest SUV “Toyota Urban Cruiser”

·         Slated to be launched in India this festive season 

·         Aimed at fortifying the brand’s strong presence in the SUV segment 

Mumbai : ToyotaKirloskar Motor (TKM) today announced its much awaited entry into the compact SUV segment in India with the all new Toyota Urban Cruiser– Toyota’s youngest SUV. A unique offering from Toyota in India, the new Urban Cruiser exudes an ‘Urban Standout Appeal’ for those who love to ‘Travel in Style’. The Urban Cruiser would endear itself to the discerning customers who are seeking more from a compact SUV. The company will launch the compact SUV in its India line-up during the festive season to cater to the growing demand for compact SUVs in India. 

Commenting on the foray into the compact SUV segment, Mr. Naveen Soni, Senior Vice President, Sales and Services, TKM, said, “We are very excited to announce our plans to launch the Toyota Urban Cruiser this festive season. With a customer-first approach, TKM has always endeavoured to fulfil the aspirations of its customers with timely introduction of new products and the Toyota Urban Cruiser is another such effort to satisfy the evolving customer needs.  Also, we hope that the Urban Cruiser gives us an opportunity to welcome a new set of customers who not only aspire to own a Toyota SUV early in life, but would also like to experience Toyota’s global standards of sales & after-sales services. We will share more details about the car and the launch in the days to come”. 

Overview of TKM:

Company name

Toyota Kirloskar Motor Private Limited

Equity participation

TMC: 89%, Kirloskar Systems Limited (Mr. Vikram S. Kirloskar): 11%

Number of employees

Approx. 6,500

Land area

Approx. 432 acres (approx.1,700,000 m2)

Building area

74,000 m2

Total Installed Production capacity

Up to 3,10,000 units


Overview of TKM 1st Plant:

Established

October 1997 (start of production: December 1999)

Location

Bidadi

Products

Innova, Fortuner manufactured in India.
Vellfire imported as CBU

Installed Production capacity

Up to 1,00,000 units


Overview of TKM 2nd Plant:

Start of Production

December 2010

Location

On the site of Toyota Kirloskar Motor Private Limited, Bidadi

Products

Toyota Yaris, Camry Hybrid

Installed Production capacity

Up to 2,10,000 units

 

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